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Category Development Manager

We are looking for an experienced Category Development Manager (CDM) to join the trade marketing team and to collaborate with the national sales team. This role acts as the key point of contact related to sales data and developing category insights in the areas of distribution, pricing, shelving, and promotions to improve overall sales growth and household penetration. This role reports to the Senior Trade Marketing and Category Development Manager and is based in San Francisco.
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Job description

  • You are responsible for creating category stories through use of Nielsen, Retailer POS (e.g. Retail Link, 84.51), and internal account level data to drive growth.
  • You provide category analyses and business insights to the sales team (and customers as needed) in the areas of distribution, pricing, shelving, and promotions to improve overall sales growth and household penetration.
  • You manage Channel and Market Reviews; you work directly with the national sales team to build insights and key objectives to support the sales and brand strategy.
  • You analyze market data, channel insights, market insights, and program performance; present findings to Sales to influence future promotion planning, development of brand plans, channel strategies and “below the line” marketing programs.
  • You manage internal sales administration tools such as Nielsen, Retailer POS (e.g. Retail Link, 84.51), and Exceedra/TPM.
  • You interact with sales and conduct market visits to take the pulse of the business and proactively and timely intercept trends, opportunities and threats.


  • Bachelor’s Degree, Business preferred.
  • Minimum of 5 years in a category development and/or similar data analytics role, preferably in Consumer Packaged Goods industry.
  • 3+ Years using Nielsen (preferred), IRI, and/or Retailer data is required.
  • Sales experience and/or trade marketing experience in the CPG industry preferred.
  • You’re a team player, adaptable to fast growing, changing environment.
  • Adept at data analytics specifically with Nielsen and Retailer POS (e.g. Retail Link, 84.51) data.
  • Proven analytical skills & ability to successfully integrate different streams of information into compelling category stories.
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Lowiese De Rammelaere

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Grasp the opportunity to join an ambitious and driven team with a mix of talents! Being part of a fast growing, international company, you will get tons of on-the-job-learning and acquire new insights.

In addition, you will be part of a culture where passion, team spirit and open dialogue are our main drivers.

And of course, on top of that, you can enjoy delicious branded snacks every day!

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