Brand Manager
La poste en détail
About the Role
Reporting to the Marketing Director, you will execute brand strategies that significantly grow household penetration and brand awareness. You will be the face of the brand, managing our communication, our online community and helping us maintain our strong brand reputation. This includes delivering engaging content, PR, working with influencers and advertising to help us reach new consumers.
Alongside living our T.O.P. values of Team Spirit, Open Dialogue and Passion, below is where you’ll spend most of your time:
Consumer Activation: Lead and implement best in class consumer activation plans with evaluation ensuring all activities link back to our strategies to deliver the plan.
Content & Community Management: Own all content development working with influencers, brand partnerships and community management.
Product Management: Keep on top of trends and analyse portfolio performance to keep the brand proposition ahead of the competition, identifying growth opportunities.
New product launches: Deliver yearly NPD launches with detailed go to market plans including sell ins, packaging design and comms launch plans – working alongside product development, sales and category from concept through to launch and evaluation.
Profil
About You
We are seeking an energetic and experienced Brand Manager, who wants to join our fast-paced team and make a real difference. As Brand Manager you will be a key member of our team driving brand awareness & penetration, building strong relationships with our consumers and ensuring that our products reach as many people as possible.
Knowledge & Experience
Education to degree level
Min 2-3 years relevant Marketing experience in an FMCG business
Experience working in a brand team, where you have managed through the line campaigns.
Experience with social media: scheduling and analytics tools
Experience of Owned Media: content development and working with influencers & brand partnerships
Experience managing websites, ideally with WordPress, and using Google Analytics
Nice to have: Digital Marketing campaign experience
Experience with management skills including working cross-functionally
A good understanding of agency management and the ability to plan, measure and execute marketing campaigns and strategies
Drawing out insights from data
Good understanding of speciality food brands
Key Attributes
Creative
Pro-active
Collaborative & Engaging
Analytical thinker
Good communication skills, both oral and written
Consumer first mindset
Passionate about being part of the growth of the Peter’s Yard business
Dynamic and people-focussed: able to excite others both internal and external to the business about what you’re trying to achieve
Offre
Salary
Flexible Depending on individual experience
Vous voulez faire partie d’une équipe de choc dont l’ambition est d’offrir de petits moments de plaisir et de bonheur au plus grand nombre ? Parlez-en à vos futurs collègues. Vous ne voudrez plus attendre pour les rejoindre dans cet environnement de travail exceptionnel.
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