Business Development Manager (m/f/d)
Functiebeschrijving
Strategic Launch & Business Development
- Lead the full end-to-end market launch of new Healthy Snacks innovations in the German retail & drugstore market, from insight-based business rationale and sell-in support to in-market execution
- Translate consumer, shopper and market insights into a robust go-to-market and launch strategy across LEH and drugstore channels
- Identify growth opportunities within the Healthy Snacks segment and contribute to building a scalable, future-proof business model
Cross-Functional & Stakeholder Leadership
- Act as the central project lead coordinating all internal and external stakeholders (Brand, Trade Marketing, KAM, Global Brand, agencies, retailers, etc.)
- Ensure seamless alignment across timelines, deliverables, assets, content setup and POS materials
- Drive decision-making and execution with an entrepreneurial mindset, ensuring focus, speed and accountability within lean structures
Launch Activation & Retail Execution
- Plan and execute impactful launch activations including communication, sampling concepts, POS excellence and retailer-specific execution
- Ensure strong visibility and execution quality at shelf across LEH and drugstores, maximizing trial and conversion
- Work closely with sales and trade marketing to secure optimal in-store and promotional support
Performance Management & Optimization
- Closely monitor launch performance across sell-in, sell-out, activation KPIs and social listening
- Identify risks and opportunities early and implement corrective actions to ensure a successful and sustainable market introduction
Profiel
- Master’s degree in economics, business, marketing or a comparable field
- 5–7 years of experience in business development, brand management, product launch execution or commercial project management, ideally within FMCG
- Proven hands-on mentality with a strong bias for execution, ownership and getting things done
- Strong track record in successfully delivering at least two major product launches from scratch
- Experience in start-up or scale-up environments with the ability to operate effectively in lean, fast-moving organizations
- Solid understanding of consumer and shopper insights, including hands-on experience with relevant panel data (e.g. GfK, Circana, YouGov) and the ability to translate data into actionable business decisions
- Know-how from trade marketing and a deep understanding of the LEH and drugstore environment
- Experience in food or Healthy Snacking is a strong advantage
- Excellent storytelling and communication skills to develop compelling sell-in strategies and drive internal and external alignment
- Clear understanding of growth levers in stationary retail, including first experience with POS activation and retail media
- Strong stakeholder, project and budget management skills with a collaborative, cross-functional mindset
- Entrepreneurial mindset paired with a structured, results-oriented way of working
- Fluency in German (full professional proficiency) and strong command of English, written and spoken
- Cultural Fit: True team player, approachable, pro-active, positive and strong communicator
- Insights Ambassador: Great passion for data insights and the ability to persuade others of your ideas
- Brand Lover: Great passion for our brands and categories
- Proactive Achiever: With a hands-on mentality, you are ambitious to take ownership, develop new ideas & follow up to ensure excellence in execution
- Innovative Thinker: Ambitious and forward-looking, you proactively develop new ideas and follow up to ensure excellence in execution
- Results-Driven Visionary: You take an active role in identifying and shaping today’s and future potentials of the business
Aanbod
- Impactful Role: Actively shape the Lotus Bakeries Germany business with huge future potential and leave your own signature with a pivotal role in the local team
- Autonomy and Ownership: Responsibility for bringing alive our Natural Foods brand vision with a high scope of individual management
- Supportive Environment: Professional working environment with a great interpersonal atmosphere, where collaboration and interpersonal connection thrive.
- Modern Work Setup: A permanent position based in a modern Düsseldorf office with 30 days of annual vacation.
- Additional Perks: Benefit from corporate benefits, team events and, because we love our products as much as you will, enjoy our delicious brands every day in the office — paired with a great cup of coffee!
Become a Lotus’ brand ambassador and take an active part in developing our business. If this sounds like you, we’d love to hear from you!
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