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Account Manager Retail

Willems Biscuits is looking to strengthen the sales team with an Account Manager Retail, in order to continue their growth path. Willems Biscuits is specialized in private label brands with a focus on Speculoos, Spread, Waffles & Pastries internationally.
Employee working at Biscuiterie Willems


You will be responsible for driving the yearly and long-term profitable sales growth of your international private label customers by managing a network of commercial partners globally.

Your key responsibilities include:

  • Developing and implementing a robust plan aligned with our Customer Brand Business (CBB) strategy, and creating an annual action plan tailored to meet your customers' needs. You do this in collaboration with the Sales Director.
  • Take the lead in annual negotiations with retail customers.
  • Building and maintaining an effective network within the FMCG market.
  • Managing relationships and contracts, steering us towards our commercial objectives while making smart decisions regarding budget and resources.
  • Analyzing and translating market data, gaining market insights and deliver solid sales forecasts.
  • Acting as a trusted advisor to our Sales Services Manager, overseeing administrative, logistical, and financial tasks.


Do you recognize yourself in this profile? Then we look forward to meeting you!

  • You have a Master's degree with at least 2 years of experience in Sales, preferably in FMCG.
  • You are eager to immerse yourself in the world of private label brands, driven by results and committed to quality and timeliness.
  • You bring strong analytical skills, proactive thinking, and a hands-on mentality, all while being a true team player.
  • Your excellent communication skills enable you to collaborate effectively with a diverse range of stakeholders.
  • You are excited about working in an international context and are flexible for occasional travel.
  • Fluency in English and French or Dutch is a must.
  • You are proficient in MS Office, knowledge of SAP is a valuable plus.
Biscuiterie Willems - production

"De afwisseling maakt het werk leuk: ik kan overal inspringen indien nodig, zoals in het magazijn."


Pauline Ndungu

Operator inpak


Seize the chance to join our dynamic and ambitious team!

As part of our fast-growing international company, you'll gain invaluable on-the-job learning and insights that pave the way for your growth.

Our culture is fueled by passion, teamwork, and open dialogue, ensuring you thrive in a supportive environment.

In addition to a nice compensation package, you’ll also get to enjoy our delicious snacks every day!

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