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Functiebeschrijving

This role requires you to get stuck into detailed data analysis, and then step back to see the big picture and deliver actionable insights.  These insights and recommendations then need to be communicated clearly and concisely to both an internal audience, and our leading retail customers.

Key focus areas of the role itself and where you will spend the majority of your time:

• As a business expert in the continuous Circana, Kantar, dunnhumby and Nectar 360 category data we purchase, you will provide an ongoing understanding to the wider business of what is driving both our brands and the competition.
• Making recommendations to both the business and our key retail customers on range, fixture, price and promotions to help unlock future sales growth. 
• Building and maintaining strong relationships with key buyers and merchandising contacts in order for them to trust and implement your recommendations.
• Providing analysis and insight for the Commercial team to take directly to retailers.
• Sharing monthly reporting responsibilities to ensure that everyone internally understands the category and to enable the business to make strategic decisions based on data.

Area

Key Responsibilities & Objectives

Customer Collaboration

(you’ll be allocated specific customers)

• Develop a position as a key independent advisor with your buyers; building and maintaining strong relationships.
• Deliver monthly updates to your accounts and proactively analyse their performance; consistently providing an insightful and challenging view on the category.
• Flag risks and opportunities with distribution/RoS to account managers, and ensure robust recommendations on future promotional strategies and ranging options, including NPD sell-in.
• Input into development and evolution of our top-line Category Vision that we share with our retailers.

Integrating insights into Business Decisions

• Become the go-to person for insight into your allocated NBF brand and retailers; a real business expert in historic market data who stays ahead of bigger trends to make proactive recommendations that drive the business forward.
• Lead analysis and drive insight for both the marketing and commercial teams, focussing on: ranging, distribution, price and promotions, events, and the NPD and EPD pipeline.

Best-in class team, toolkits and reporting

• Work with our data agencies to ensure that we maintain our data quality.
• Refresh and maintain monthly category reporting, updating them to cover NPD and any other relevant new content.
• Support the teams to make sure the report data is being used and understood by the business in the right way (e.g. through learning lunches and category inductions).