Regional Sales Director US
Functiebeschrijving
- Strategic Account Management: Own annual sales targets, customer business plans, and growth strategies for assigned accounts, delivering profitable sales growth and market share gains.
- Relationship Building: Develop and maintain strong relationships with key customer contacts to drive best-in-class execution, strengthen business partnerships, and identify new growth opportunities.
- People Leadership: Lead, coach, and develop direct reports through clear goal setting, performance management, ongoing feedback, and career development while fostering a culture of accountability and collaboration.
- Retail Execution: Conduct store visits as needed to assess in-market performance, identify opportunities for improvement, and ensure execution of merchandising, assortment, pricing, and promotional initiatives.
- Budget Management: Manage customer P&Ls, trade spending, and promotional investments to maximize profitability and ensure efficient allocation of resources across assigned accounts.
- Business Analytics: Partner with Category Management and cross-functional teams to analyze sales trends, customer performance, and market dynamics, translating insights into actionable business recommendations.
- Scintilla & Customer Insights: Leverage Walmart Scintilla and other retailer data platforms to evaluate business performance, understand shopper behavior, measure promotional effectiveness, and identify opportunities to accelerate growth.
- Digital Commerce: Drive omnichannel growth by partnering with internal and external stakeholders to optimize digital performance, including online assortment, content, search visibility, ratings and reviews, and digital shelf execution.
- Cross-Functional Leadership: Collaborate closely with Category Management, Supply Chain, Finance, and Marketing to develop and execute customer-specific strategies that support business objectives.
- Representation: Represent Lotus Bakeries at customer meetings, industry conferences, and other external events, serving as a trusted ambassador for the Biscoff brand.
Profiel
- 8+ years of progressive CPG sales experience, preferably within the food, beverage, or consumer packaged goods industry.
- Proven experience managing national retail accounts within the Mass or Dollar channels, with significant experience leading Walmart business preferred.
- Demonstrated people leadership experience, including coaching, developing, and managing direct reports in a high-performance sales environment.
- Strong expertise in annual planning, customer business planning, forecasting, pricing, trade promotion management, and P&L responsibility.
- Proficient in syndicated data platforms (e.g., Nielsen) and capable of translating insights into compelling customer-facing stories and growth strategies.
- Experience utilizing Walmart Scintilla and other retailer analytics platforms to identify opportunities, evaluate performance, and drive customer recommendations.
- Working knowledge of digital commerce, including Walmart.com, digital shelf optimization, eCommerce analytics, and omnichannel growth strategies.
- Strong communication, presentation, influencing, and negotiation skills with the ability to effectively engage customers and senior leadership.
- Demonstrated ability to work independently and thrive in a fast-paced, entrepreneurial environment.
- Proven track record of delivering profitable growth, expanding distribution, and successfully selling innovation.
- Willingness to travel as needed for customer meetings, team collaboration, and industry events.
Aanbod
To be determined.
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