Ready to start a crunchy career?

National Account Manager OOH/B2B

Willems Biscuits is looking to strengthen the sales team with a National Account Manager, specializing in Out of Home (OOH) and Business to Business (B²B), in order to continue their growth path. Willems Biscuits is specialized in private label brands with a focus on Speculoos, Spread, Waffles & Pastries internationally.
Production in Biscuiterie Willems

Job description

You are responsible for delivering the yearly, and long term profitable sales growth of your international private label customers by managing a number of commercial partners internationally. Your key responsibilities include:

  • Shaping and executing an OOH/B2B plan alligned with our CBB (Customer Brand Business) strategy and developing an annual action plan tailored to captivate the needs of your customers.
  • Establish robust, commercial, and sustainable relationships with OOH partners and B2B partners on an international scale. To Build and maintain a powerful network within the market.
  • Devising and executing a savvy and profitable pricing and assortment strategy and managing the negotiations cycle.
  • Managing relationships and contracts, driving us toward our commercial objectives while making judicious decisions on budget and resources.
  • Analyzing and translating market data, gaining insights that help us move forward and delivering a solid sales forecast.
  • Serving as a trusted sparring partner to our Sales Services Manager, overseeing administrative, logistical, or financial action points.


To be able to achieve the above and be successful in this role we believe you need to have:

  • A Master's degree and min. 3-4 years of experience in a similar role within an FMCG company.
  • Strong analytical skills, proactive thinking, and a hands-on mentality with a team player attitude.
  • Passion for developing private label brands and an entrepreneurial mindset with a result-driven focus, emphasizing quality and timeliness.
  • Excellent communication skills for effective collaboration with partners, line managers, and team members.
  • An eagerness to work in an international context and flexibility for occasional travels.
  • Fluency in English and Dutch, French is a plus.
  • Proficiency in MS Office is essential, with advantageous knowledge of SAP.
Employee working at Biscuiterie Willems

"At Willems Biscuits you have the ideal combination between the atmosphere of a family business and the possibilities of a multinational."


Jan Van Langenhove

Plant Manager


Grasp the opportunity to join an ambitious and driven team with a mix of talents! Being part of a fast growing, international company, you will get tons of on-the-job-learning and acquire new insights. In addition, you will be part of a culture where passion, team spirit and open dialogue are our main drivers. And of course, on top of that, you can enjoy delicious branded snacks every day!

Apply for this job
... Or get to know the team

Do you want to be part of a terrific team with the ambition to create small moments of happiness every day? Meet our people, discover their unique skills and get excited to join them in a great work environment.

Meet the team

Share this job