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Account Manager Retail

Willems Biscuits is looking to strengthen the sales team with an Account Manager Retail, in order to continue their growth path. Willems Biscuits is specialized in private label brands with a focus on Speculoos, Spread, Waffles & Pastries internationally.
Biscuiterie Willems - production

Job description

You are responsible for delivering the yearly, and long term profitable sales growth of your international private label customers by managing a number of commercial partners internationally. Your key responsibilities include:

  • Shaping and executing a strong account plan alligned with our CBB (Customer Brand Business) strategy and developing an annual action plan tailored to captivate the needs of your customers.
  • Take the lead in annual negotiations with retail customers.
  • Building and maintaining an effective network within the FMCG market.
  • Devising and executing a savvy and profitable pricing and assortment strategy.
  • Managing relationships and contracts, driving us toward our commercial objectives while making judicious decisions on budget and resources.
  • Analyzing and translating market data, gaining insights in the market and deliver solid sales forecasts.
  • Serving as a trusted sparring partner to our Sales Services Manager, overseeing administrative, logistical, or financial action points.


To be able to achieve the above and be successful in this role we believe you need to have:

  • A Master's degree and a first work experience, preferably in FMCG.
  • Strong analytical skills, proactive thinking, and a hands-on mentality with a team player attitude
  • Passion for developing private label brands and an entrepreneurial mindset with a result-driven focus, emphasizing quality and timeliness.
  • Excellent communication skills for effective collaboration with partners, line managers, and team members.
  • Eagerness to work in an international context and flexibility for occasional travels.
  • Fluency in English and Dutch, French is a plus.
  • Proficiency in MS Office is essential, with advantageous knowledge of SAP.
Employee working at Biscuiterie Willems

"The variety makes the work fun: I can jump in anywhere if necessary, such as in the warehouse."


Pauline Ndungu

Operator packing


Grasp the opportunity to join an ambitious and driven team with a mix of talents! Being part of a fast growing, international company, you will get tons of on-the-job-learning and acquire new insights. In addition, you will be part of a culture where passion, team spirit and open dialogue are our main drivers. And of course, on top of that, you can enjoy delicious branded snacks every day!

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