Ready to start a crunchy career?

National Account Manager

In this role you are responsible for the sales of the Lotus Biscoff range in UK at your retail accounts, under guidance from the Retail Sales Manager. You have National account management responsibility over Tesco , Sainsburys & new business. Key KPI targets - achieve sales, volume & profit objectives across Biscuits, Spreads, Ice Cream & Confectionary categories by developing and implementing action plans at customer level supported by marketing and trade marketing insight activities as appropriate for those customers. You have complete customer P&L, administration and internal reporting responsibilities.  
Packshot Lotus Biscoff original cookies

Job description

  • You have the full account management & P&L responsibilities.
  • You visit all allocated customer contacts to foster strong working relationships.
  • You generate and retain multiple relationships across the account network, from head office right through to regional where appropriate to help facilitate the success of the accounts.
  • You compose and deliver customer account plans with goals and priorities reflecting wider Lotus SOF UK branded Sales & Marketing strategy.
  • Detailed planning & preparation for customer meetings with effective follow up.
  • You effective present/negotiate at customer meetings when appropriate.
  • Co-ordination, monitoring and review sales & promotional activity where appropriate.
  • Effective forecasting and planning input, relating to customer portfolio.
  • Manage customer spend in line with budgets.
  • Complete sales support administration tasks, sales reports promotional reports etc (using customer epos and internal SAP).
  • Effective maintenance of customer administrative systems, pricing, & links with customer service.


  • You hold a university degree in economics or equivalent.
  • You have 3 to 4 years of experience in FMCG retail sales environment at KAM level.
  • Result driven, strong communicator, team player, positive mindset, proactive, passionate.
  • Strong excel operator, knowledge of SAP is an asset
  • English speaking
  • UK driving license
Employee with Biscoff Ice Cream

"Working at Lotus Bakeries feels like a privilege. A privilege to be part of a strong growing international organization, with a clear vision towards the future. Being able to contribute to this growth in one way or another is also what makes me proud. Proud to be part of the Lotus family."

Testimonial - Evy Vandenbrande

Evy Van den Brande

HR Project Manager


Grasp the opportunity to join an ambitious and driven team with a mix of talents! Being part of a fast growing, international company, you will get tons of on-the-job-learning and acquire new insights.

In addition, you will be part of a culture where passion, team spirit and open dialogue are our main drivers.

And of course, on top of that, you can enjoy delicious branded snacks every day!

Apply for this job
... Or get to know the team

Do you want to be part of a terrific team with the ambition to create small moments of happiness every day? Meet our people, discover their unique skills and get excited to join them in a great work environment.

Meet the team

Share this job