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Category Development & Marketing Manager

Germany
Düsseldorf
We’re Hiring: Category Development & Marketing Manager (m/f/d) Join our team to play a pivotal role in shaping the strategic direction and overall performance of our Biscoff & Natural Foods business and the categories we are operating in. In this role you will lead a three-person team being part of the leadership team, reporting directly to the Country Manager Germany. Your Mission Shape long-term brand strategies, optimize the portfolio & pricing architecture, and lead key growth initiatives like the Perfect Store concept.Ensure a strong market positioning, building best-in-class customer partnerships for category management and driving business success.Be a key driver in building a strong local team by focusing on continuous development and team building.
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Legal team in Lotus Café in Belgium

Job description

Category Strategy & Growth

  • Develop and execute a long-term category strategy to drive sustainable revenue and market share for Biscuits & Natural Foods categories
  • Lead growth initiatives, optimizing assortment, pricing architecture, instore presence and promotional strategies
  • Identify market trends and shopper insights to shape winning business strategies

Brand Development & Performance

  • Craft long-term brand strategies and growth plans for Biscoff & NF brands
  • Ensure excellent execution of the annual brand plan across touchpoints with the team
  • Monitor market & brand performance, identifying risks & opportunities
  • Drive data-informed decision-making in collaboration with cross-functional teams

Customer & Channel Excellence

  • Act as the key point of contact for sales, ensuring alignment between strategy and customer execution
  • Build and strengthen strategic relationships with key retailers to drive mutual growth
  • Develop compelling sell-in stories, ensuring maximum impact with retail partners

Budget & Resource Optimization

  • Oversee budget allocation, ensuring maximum impact & ROI and prioritize high-performance marketing & trade activities

Leadership & Collaboration

  • Lead, inspire & grow a high-performing team (3 direct reports)
  • Collaborate closely with local cross-functional teams, global teams, and central functions

Profile

  • Academic Excellence: A master’s degree in economics, marketing, communications or equivalent
  • Proven Expertise: 5+ years in Category Management, Shopper/Trade Marketing or Revenue Growth Management within FMCG companies; ideally experience in Brand Management
  • Commercial Strategist: Profound conceptual and analytical skills to identify and lift the right potentials with a clear measurement of the success for the overall business
  • Consumer Insights: Comprehensive knowledge of relevant panel data (e.g., GfK, Circana, YouGov), including the ability to analyze and strategically leverage this data and convert into compelling storylines
  • Operational excellence: Proven track record in strategic planning, market analysis & brand growth
  • Project Management: Ability to navigate cross-functional & international collaboration
  • Leadership Mind-set: Leadership skills with the ability to motivate, develop & inspire teams
  • Language Skills: Fluency in German (full professional proficiency) and a strong command of English (written and spoken).
  • Cultural Fit: True team player, approachable, pro-active, positive and strong communicator
  • Brand Ambassador: Great passion for building & emotionalizing our brands and categories
  • Proactive Achiever: With a hands-on mentality, you are ambitious to take initiative, develop new ideas & follow up to ensure excellence in execution
  • Innovative Thinker: Ambitious and forward-looking, you proactively develop new ideas and follow up to ensure excellence in execution
  • Results-Driven Visionary: You take an active role in identifying and shaping today’s and future potentials of the business
  • Positive Motivator: You show a positive attitude in life with the ability to inspire others taking them on a joint journey
Biscoff marketing team at HQ in Lembeke, Belgium

"Our working atmosphere is really unique. People are passionate about their work, hard-working and very driven to further grow & improve the business. At the same time, it is an enjoyable working environment with little stress and where everyone is willing to help each other. A perfect balance for me."

Testimonial - Anouck Draps

Anouck Draps

Global Digital Media & Commerce Manager

Offer

  • Impactful Role: Actively shape the Lotus Bakeries Germany business with huge future potential and leave your own signature with a pivotal role in the local leadership team
  • Autonomy and Ownership: Responsibility for bringing alive our brand vision with a high scope of individual management
  • Supportive Environment: Professional working environment with a great interpersonal atmosphere, where collaboration and interpersonal connection thrive.
  • Supportive Environment: Professional working environment with a great interpersonal atmosphere, where collaboration and interpersonal connection thrive.
  • Additional Perks: Benefit from corporate benefits, team events, a company car (also for private use) and, because we love our products as much as you will, enjoy our delicious brands every day in the office — paired with a great cup of coffee!

 

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